Paula Wydeven

About Paula Wydeven

A creative and visionary Marketing and Management Professional with over 20 years of experience confidently leading marketing efforts through unchartered territory providing influential strategic thinking to senior leaders in a growing organization. Analytic and strategic thinker with exceptional decision-making and problem-solving skills. Lifelong learner who embraces challenges and welcomes opportunities to grow. Self-directed, results-driven, authentic, and fun spirited with a passion for making a difference and motivated to drive innovation. Outstanding interpersonal skills to build deep and influential relationships with all levels of internal and external organizations. An enthusiastic entrepreneurial nature exhibited by being a successful small business owner who demonstrates a high degree of adaptability, resilience, and courage. My diverse experience includes leading and influencing cross-functional teams, conference and event management, website development, market research, brand management, advertising, social media, public relations, promotional, project management of integrated marketing campaigns, creative direction and oversight, quality assurance, database administration, customer support, and presentation development.

Experience

1. Marketing Director

   Werner

   Nov 2022 — Present · Appleton, WI, US

   Led the creation and implementation of comprehensive strategies through traditional and digital marketing while overseeing a team of seven direct and five indirect members. Additionally, managed department budget and collaborated on various corporate initiatives to support company growth- Transformed the marketing function within the organization by implementing strategic initiatives, leveraging organizational insight to navigate and lead through change. This resulted in earning respect from senior leaders and positioning marketing as a more influential and respected entity in the overall organizational structure- Applied strategic planning and relationship-building skills to pioneer the development and implementation of diverse marketing strategies, encompassing public relations, advertising, and social media- Led the continuous improvement initiative to establish a vital process for managing marketing resources. Utilized relationship-building skills with cross-functional stakeholders and employed change management expertise to secure buy-in and support for the new process- Launched a cost analysis initiative for multiple projects and pinpointed substantial savings of on the initial project.

Education

• Lakeland University

  Marketing