Philip West
- Role
- Brescome Barton Inc
- Location
- Garden City, NY, US
- LinkedIn followers
- 500 followers
About Philip West
A highly accomplished, innovative marketing leader with proven success building brands…
Experience
Present
Education
Fordham University
MBA, Marketing
1994 — 1997
Miami University
BA, Economics
1983 — 1987
Skills
- Relationship Marketing
- Marketing Management
- Market Analysis
- Categorical Data Analysis
- Strategic Use of Technology
- Strategy Creation
- P&L Management
- Alcoholic Beverages
- Trade Marketing
- Consumer Products
- Fmcg
- Customer Insight
- Marketing Research
- Brand Management
- Marketing Strategy
- Brand Development
- Segmentation
- Leadership
- Brand Equity
- Market Planning
- Creative Visualization
- Marketing Communications
- Marketing
- Strategy Execution
- Product Innovation
- Integrated Marketing
- Global Marketing
- Beverage Industry
- Brand Architecture
- Shopper Marketing
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