Peter Schauf

About Peter Schauf

Global beverage expert who has successfully led and grown multiple brands and businesses across the U.S. & international markets. I have a proven track record of delivering and exceeding business plan objectives, developing and implementing effective strategies and solutions and managing and motivating cross-functional teams. As the Vice President International Anheuser-Busch, I oversaw the international distribution and market development for a portfolio and brands with P&L accountability. With Craft Brew Alliance I served on the Executive Leadership Team and the advisory board of Kona Brewing Company, one of the fastest growing craft beer brands in the U.S. My achievements included successfully building 3 businesses from start up to National/International brands highlighted by growing Kona to a 12 share in Hawaii, successfully launched in the U.S. mainland & international (40 countries) and introduced and developed Coors Light in the Republic of Ireland (now the number 3 selling brand).

Experience

1. Vice President Sales - Northeast

   Good Boy Vodka Inc

   Mar 2026 — Present · Washington, DC, US

Education

• University of Richmond

  Bachelor of Arts (B.A.), Political Science and Government

Skills

• Consumer Products
• Key Account Management
• Beer
• Sales
• Management
• Iri
• Market Planning
• Sales Operations
• Brand Management
• Marketing Strategy
• Shopper Marketing
• Sales Management
• Grocery
• Customer Insight
• Key Account Development
• National Accounts
• Nielsen
• Direct Store Delivery
• Beverage Industry