Paul Wegener
Senior Account Director @Transmission
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WORK HISTORY
Senior Account Director @Transmission
Oversee strategic marketing initiatives for clients including Microsoft, Korn Ferry, and Iron Mountain, leading integrated, full-funnel campaigns that drive measurable growth and business impact.Lead cross-functional teams to keep strategy, creative, media, and ops aligned and unblocked. Coach junior staff and specialists, set cadences, and balance scope vs. capacity to hit outcomes. Protect a healthy high-performance culture—so teams keep pace with a demanding industry.Spearheaded integrated marketing programs for Microsoft and its partners, enabling the sales channel with partner-ready assets, training, and go-to-market resources to accelerate adoption of Windows 11 Pro, highlight device refresh initiatives, and showcase AI-driven productivity solutions.Develop and execute brand-to-demand strategies, including integrating ABM programs. Leverage ICP selection, intent data, and personalized content to accelerate pipeline growth; align marketing and sales through refined buyer personas, customer journey mapping, and performance reporting.Pioneered an influenced reporting model that quantifies brand impact on pipeline, harnessing multi-touch attribution and data-driven insights to demonstrate clear business value.Optimize marketing investment by integrating customer data, insights, and analytics to refine targeting, enhance engagement, and maximize campaign ROI.
EDUCATION
New York University
Bachelor of Science, Marketing
SKILLS
ABOUT PAUL WEGENER
I’m a high agency marketer with a track record of driving measurable growth for global brands across technology, finance, education, and sports. My passion lies in creating meaningful experiences that connect with audiences, align with business goals, and spark real results. By combining strategy, analytics, and creative innovation, I help brands uncover their unique stories—and then bring them to life in ways that resonate, drive demand, and strengthen customer relationships.
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