Paul Warren

About Paul Warren

Enterprise SEO and digital marketing leader with 15+ years of experience driving organic growth, technical SEO, AI-informed search visibility, content strategy, and analytics across government, B2B, B2C, eCommerce, SaaS, healthcare, fintech, and other complex industries. I build scalable frameworks that connect technical SEO, content architecture, analytics, and cross-functional execution to improve discoverability and business performance. My background includes enterprise SEO, large-scale technical audits, structured data, internal linking, site architecture, Core Web Vitals, GA4, Adobe Analytics, unified reporting, and AI-driven search strategy. I am especially known for translating complexity into action, partnering closely with engineering, content, UX, paid media, and CRM teams to turn search insights into prioritized, implementation-ready solutions. I bring a mix of strategic leadership and hands-on problem solving, with experience leading SEO programs, supporting large-scale website changes, improving measurement frameworks, and helping organizations adapt to emerging AI and LLM-driven search environments. I build performance systems leaders can trust, mentor teams, and focus relentlessly on outcomes tied to visibility, engagement, and growth. Backed by advanced GA4 certification, Google AI credentials, and a BS in Marketing, I specialize in turning complex search ecosystems into clear, actionable strategies that move the business forward.

Experience

1. Official

   USA Hockey

   Sep 2016 — Present · Grand Rapids, MI, US

   Level 3 official with a focus on upper level junior games, high school and ACHA.

Education

• Miami University

  Bachelor of Science - BS, Marketing

• Miami University

  Bachelor of Science, Marketing

  1983 — 1987