P. V. Sundar Balakrishnan

About P. V. Sundar Balakrishnan

Former Director/Dean, School of Business: Former Associate Dean, Grad Programs.Area Coordinator 2017- Now: Marketing, Retail Management, Business Communications (2017- now)*Offered Job*: Director of TATA Group to head TMTC and TTU (Tata Tomorrow University) responsible for leadership training for CXOs.$110 BN Conglomerate.ANALYTICS CONSULTING - connect.Research: New Product Marketing; Negotiations, Relationship Marketing, Retail Location Decisions. Pioneering Scholar: AI for Marketing Decisions: NN and Genetic Algorithms. Developer Marketing DSS: PRODLINE for Optimal Product line designs; NEGOTIAT, negotiation training. GAMOS: Market Segmentation. Evolution of Investor Behavior in US Stock Markets.PUBLICATIONS: Management Science, Journal of Consumer Research, Psychometrika, Economics Letters, Decision Sciences, International Journal of Conflict Management, Journal of Direct Marketing, Industrial Marketing Management, Journal of Health Care Marketing; OBHDP, etc.Acting Director (Dean) of UWB Business Program. Responsible for running the entire Business School. Successfully spearheaded AACSB accreditation. Exceptional Results and turnaround of Graduate Programs; MBA Applications increased by ~100% in two years, and 65% from the prior year. Innovative strategies. MS Accounting $330K deficit taken to profit.Marketing Science: Ranked among five best reviewers (2005 to 2007). Editorial boards (current & former): Journal of Product and Brand Management; Psychology & Marketing. Associate Editor, Info Tech & Mngt; UJOM.Courses: New Product Marketing, Advanced Marketing Strategy, Marketing Engineering, Marketing Research, Operations Management, and Marketing Management. Developed courses: Marketing Decision Support Systems, Customer Satisfaction Models, and Marketing Management Laboratory. Business Instructor of the Year by UWB Business students; five-time nominee or finalist for University\'s Distinguished Teaching Award; two-time Best Professor by the MBA students.Consulted with, and supervised market research studies for, a number of companies. Conducted Executive programs, company seminars, after dinner speeches. Presentations: United States, Europe, India, Israel, Chile, Japan.\"Top 300 most prolific management scholars over a ten-year period\"(INFORMS survey); MARQUIS\' multiple editions Who\'s Who in America. Strategy Consulting; Member Advisory Boards; Seed Investor BrioTech Global. The New Indian Express: Wall Street Journal; Seattle Times (2023)

Experience

1. Visiting Professor

   Doms, Iit Madras

   Sep 2025 — Present · Chennai, IN

   Assist with AACSB, Branding; PhD students advising. Collaboration with Faculty.

Education

• The University of Texas at Arlington

  M.S., IE

  1981 — 1983

• The Wharton School

  Ph.D., Marketing

  1983 — 1988

• University of Pennsylvania

  Master's degree, Managerial Science and Applied Economics

  1983 — 1987

• Indian Institute of Technology, Delhi

  B.Tech, Engineering

  1976 — 1981

Skills

• Analysis
• Leadership
• Data Analysis
• Management Consulting
• Business Development
• Segmentation
• Product Marketing
• Social Media Marketing
• Marketing Research
• Entrepreneurship
• Market Research
• Public Speaking
• Analytics
• Business Strategy
• Statistics
• Management
• Brand Management
• Marketing Strategy
• Research
• Business Analysis
• Marketing
• Business Planning
• Strategy
• Negotiation
• Marketing Management
• Competitive Analysis