Vivek Pandey

About Vivek Pandey

Product–revenue–platform leader across scaled ecosystems and zero-to-one launches. Times Internet : led multi-BU monetization, GTM, platform strategy. Built CRM, pricing, analytics, AdTech systems. Interim COO @ Gaana : reset content ops, growth loops, retention strategy. Launched BrainBaazi : viral live trivia + cash engagement engine. Tata CLiQ : founding team. Built product, analytics, GTM stacks from scratch. Shipped full-stack e-comm infra under tight timelines. Hands-on builder. Code, prototype, write, ship. Deep in Python, AI/ML, blockchain infra. Create + edit video content — script to final cut. Strategy ≠ deck. Execution = leverage. Optimize for shareholder value, not vanity. Prioritization muscle strong. Lean ops > burn. Compounding systems > brute-force scale. Open to creative comp — aligned with quality, not title. Systems-first thinker 🧠. Product intuition × GTM clarity × operational depth. Bias for speed, trust, deep work. Thrive in high-agency teams chasing breakout scale, not safe iterations. IIT Kanpur (B.Tech CSE, M.Tech IME) ISB Hyderabad (MBA, Strategy & Finance) Author 100 Tips to Crack the IIT (Penguin India) Build what shifts the curve—not what ticks the roadmap.

Experience

1. VP Revenue Strategy COO Gaana

   Times Internet

   Feb 2017 — Present · Delhi, IN

   Operator at the intersection of PRODUCT, GROWTH, and MONETIZATION. Recruited by the CEO to architect Times Internet’s revenue stack and scale GTM across a ₹1100 Cr+ digital portfolio. Led the 0 to 1 buildout and 1 to N scaling of TIL’s full-stack monetization engine — CRM, dynamic pricing, GTM ops, and analytics — resulting in 35% faster sales cycles and a 20% lift in win rates across five business units. Modernized the AdTech ecosystem by unifying DV360, Google Ad Manager, and a proprietary first-party DMP, driving a 22% boost in programmatic revenue through precision targeting. Incubated ET Catalyse as a zero-cost thought leadership property, scaling it into a ₹10 Cr+ recurring revenue engine and cementing TIL’s brand with CMOs and digital decision-makers. As Interim COO of Gaana, reset operational rhythms, recommender systems, and growth loops—building the foundation for long-term LTV and retention gains. As Strategic Lead for BrainBaazi, scaled to 5M+ DAUs via cash-driven gamification, high-frequency rituals, and influencer-led virality. Drove GTM enablement for 100+ salespeople, codifying pricing governance, approvals, and ops workflows.🧠 Internally championed agile rituals, A/B experimentation, and cross-functional execution models—driving product thinking across sales, ops, and platform teams.

Education

• Indian School of Business

  PGP (~MBA), Finance and Strategy

• Indian Institute of Technology, Kanpur

  B.Tech., Computer Science

• Indian Institute of Technology, Kanpur

  Master of Technology - MTech, Engineering/Industrial Management

• Indian Institute of Management, Calcutta

  Advanced Programme in FinTech and Financial Blockchain, Finance, General