Putta Pravallika Reddy

Digital Marketing Analyst @ParamInfo

Hyderabad, IN

Spearheading Inbound & Digital Marketing and generate sales-qualified leads to build healthy sales pipeline and achieve quarter on quarter marketing goals.Campaign Management - Client Service Delivery (Inbound) at ParamInfo to help clients businesses to grow by generating high-value leads to drive more sales.Implement marketing automation campaigns using digital marketing tools by identifying segments, setting up campaigns, workflows, emails, landing pages, smart forms, static & smart lists and lead management.Perform A/B testing, monitor campaign performance, and lead optimization efforts.Post Campaign Analytics & Reporting: Present monthly and quarterly campaign performance reports against SMART (Specific, Measurable, Attainable, Reliable, Timely) marketing goalsPen the short-term and long-term Inbound (SEO, SEM, SMM) and content marketing strategy for ParamInfo and it\'s clients to map every stage of the buyer\'s journey (awareness, consideration, decision) to attract, convert and delight customers.

JNTUH College of Engineering Hyderabad

Bachelor of Technology - BTech, Electronics and Communication Engineering