William Putsis
Lecturer in Management @Yale School of Management
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WORK HISTORY
Lecturer in Management @Yale School of Management
New Haven, CT, US
Teaches in executive and custom programs on strategy, game theory, and market assessment, focusing on how leaders can leverage points of control in disrupted markets. Works with senior executives to reframe competitive landscapes, stress‑test strategies, and translate academic frameworks into actions that move financial and market‑share results.
EDUCATION
Cornell University
MS, PhD, Economics
SKILLS
ABOUT WILLIAM PUTSIS
My work with companies focuses on practical tools that can be implemented, approaches that have been developed over 25 years in working with companies combined with cutting edge academic work. Focusing on an organization’s bottom line requires disciplined prioritization – in working with companies using techniques ranging from game theory to segmentation to advanced pricing and market research, I help companies decide the right market to compete in, the right customers to compete for and the right tactics to use to win them over.
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