Puspak Chanda
Senior Manager - Research & Insights - Tally Prime | Ex Kantar | Ex Netscribes | 26k Followers
- Role
- Senior Manager - Research & Insights at Tally Solutions Pvt Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Puspak Chanda
13 years of experience in managing diverse consulting and market research studies across industries such as Information and Communication Technology, Healthcare and Life sciences, FMCG, FMCD, Broadband, OTT, DTH and Manufacturing. Research experience includes: Consumer behaviour analysis, Brand study, Advertisement Campaign Effectiveness Study, Consumer Segmentation Analysis, Consumer Satisfaction/Loyalty Analysis, Market Intelligence, Competitive Intelligence, Account Intelligence, and CXO Analysis.Strategy and consulting experience includes: Market Entry Strategy, Content Strategy, Geography Assessment, Product or Service Development Analysis, Pricing Strategy, Sales And Marketing Strategy, Blue ocean and GTM strategy.Certified in Microsoft Power BI, Managerial Economics, Qualitative Market Research, and a Lean Six Sigma Green Belt from PMI.
Experience
Senior Manager - Research & Insights
May 2025 — Present · Bengaluru, IN
Education
Saint Micheal's School
ICSE, Economics
1992 — 2005
Techno India College Of Technology
BCA, Computer Programming, Specific Applications
2007 — 2010
Bidhan Chandra Institute
Higher Secondary, Commerce
2005 — 2007
Future Institute Of Engineering and Management
MBA, Marketing
2010 — 2012
Skills
- Primary Research
- Market Research
- Customer Insight
- Statistics
- Spss
- Marketing Communications
- Crm
- Strategic Planning
- Competitive Analysis
- Market Intelligence
- Sas
- Leadership
- Consumer Behaviour
- Social Media Marketing
- Economics
- Microsoft Excel
- Powerpoint
- Market Analysis
- Microsoft Office
- Customer Relationship Management (Crm)
- Analytics
- Business Strategy
- Secondary Research
- Business Analysis
- Team Management
- Questionnaire Design
- Data Collection
- Segmentation
- Survey Design
- Data Analysis
- Qualitative Research
- Strategy
- Competitive Intelligence
- Data Mining
- Quantitative Research
- Marketing Research
- Marketing Strategy
- Online Research
- Project Management
- Statistical Modeling
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