Pushpak Chaudhary

About Pushpak Chaudhary

Hailing from the vibrant city of Ghaziabad, my educational journey led me through the prestigious DPS Ghaziabad and Marwah Studios, Noida, where I earned a degree in Mass Communication and Journalism. I am privileged to serve as the Brand Manager at NIIT, contributing my creativity and strategic vision to an industry leader. My foundation in corporate and startup environments has equipped me with a nuanced approach to crafting resonating brand narratives. Beyond the boardroom, my passion for Hindustani Classical Music and prowess in sports such as badminton, table tennis, and cricket enrich my tapestry. As a discerning food blogger on platforms like Zomato, Instagram, and YouTube, I don\'t just savor culinary delights but also leverage my influence to curate engaging content. A storyteller by heart, I take pride in weaving narratives that connect. I am eager to collaborate with like-minded individuals who share a commitment to timely, impactful work, blending professionalism with a passion for creativity. As a Brand Manager at NIIT, I am dedicated to steering the brand toward new heights, and I welcome opportunities that align with this vision.

Experience

1. Senior Executive Brand Marketing Creative Lead

   NIIT Limited

   Jan 2020 — Present · Gurgaon, IN

   NIIT Digital Brand Management:Overseeing comprehensive brand management for NIIT Digital, including social media, agency coordination, copywriting, creative coordination, and website content.NIIT Experience Centre Branding:Spearheading branding initiatives for the upcoming NIIT Experience Centre, with a focus on creating compelling videos and static collaterals.TPaaS Brand Management:Managing brand strategies for Talent as a Pipeline (TPaaS), facilitating student training at NIIT for placement in leading banks across the country.Collaboration with Performance Marketing Team:Working closely with the performance marketing team to orchestrate targeted advertising campaigns for NIIT Digital and TPaaS. Playing a pivotal role in providing expertise in copywriting and designing creatives, ensuring that the ads align seamlessly with the brand\'s messaging and objectives.Online Reputation Management (ORM):Proactively safeguarding and enhancing the brand\'s online reputation by preventing and resolving issues, leveraging AI tools for swift turnaround times.Website CMS Expertise:Proficiently handling Content Management Services (CMS) for the NIIT website, ensuring seamless and engaging user experiences.Mass Mailers and SMS Campaigns:Planning and executing impactful mass mailers and SMS activities for both NIIT Digital and TPaaS initiatives.Customer Communication and Testimonials:Engaging with customers, particularly students, for testimonials and ensuring effective communication.Video Designing and Marketing:Championing video designing and marketing strategies to enhance brand reach and engagement.Social Media Analysis:Conducting in-depth analysis of the YouTube channel and other social media platforms to refine content strategies for optimal impact.Internal Marketing Videography:Taking charge of videography for internal marketing videos, ensuring compelling storytelling for internal audiences.

Education

• Delhi Public School Ghaziabad Society

  Matriculation (10th grade)

  2012 — 2013

• University of Allahabad

  Senior Diploma in Hindustani Classical Music

  2013 — 2025

• Delhi Public School Ghaziabad Society

  Senior Secondary High School (12th Class)

  2014 — 2015

• Asian Academy of Film and Television

  Bachelor's degree

  2015 — 2018