Purwa Singhania
Creative toy & game designer | End to end Product Development | Designing for Play
- Role
- Lead Designer Arts & Crafts Category at Binca Games
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Purwa Singhania
Hello, I am Purwa Singhania, Innovative Toy & Games Product Development Lead with 7+…
Experience
Lead Designer Arts & Crafts Category
Aug 2024 — Present · Mumbai, IN
As a lead designer, I defined the vision and roadmap for the Arts & Crafts category based on market insights and research- Lead end-to-end product development, from ideation to final production, collaborating with overseas vendors on costs, materials, quality, and timelines- Conducted comprehensive trend research & competitor analysis to align products with market expectations and pricing- Led and efficiently managed a team of skilled visual and product designers to ensure the timely completion of product lines- Helped in the recruitment, training, and mentorship of a team of designers and ensured alignment with the brand\'s vision- Onboarded international vendors, negotiated costs, and optimised lead times- Provided art direction and design leadership, ensuring a cohesive brand identity across different product lines and packaging- Collaborated with cross-functional teams, including marketing, business development, internal stakeholders, and manufacturers, to refine designs, address technical challenges, and ensure product feasibility and scalability.
Education
NIFT Bangalore
Bachelor's Degree, Fashion and Lifestyle Accessories Design
2012 — 2016
CBSE BOARD
XII, Business/Commerce, General
2010 — 2012
Skills
- User-Centered Design
- Ergonomics
- Corel Draw
- Observation
- Indesign
- Love of Learning
- Conceptualizer
- Origami
- Documentation
- 3d Modeling
- Branding & Identity
- Illustration
- Technical Drawing
- Product Design
- Photography
- Photoshop
- Windows Movie Maker
- User Interface Design
- Concept Generation
- Concept Development
- User Experience
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