Purvik Kalariya

About Purvik Kalariya

Success-driven, versatile professional with 6+ years of experience in Product Management & Marketing and Sales within the Electrical LV Switchgear and Metering industries. Proven track record in adapting to diverse markets and product categories to meet customer needs while driving significant revenue growth for a MINR portfolio. Bringing a blend of customer empathy, data fluency, and cross-functional collaboration to scale impact across the industry to learn quickly and grow in a managerial role.

Experience

1. Product Management and Marketing Manager

   Lauritz Knudsen Electrical & Automation

   Mar 2024 — Present · Mumbai, IN

   Highlights:1) Revenue & Margin Ownership: Drove ACB revenue of MINR, achieving a 5.7% growth and increasing basket-level margins by 1% through strategic price-performance positioning.2) NPI Leadership: Overshot NPI targets by 122%; spearheaded the launch of the Feeder Pillar ACB, adding in incremental revenue from strategic clients like UPCL and KESCO.3) Channel Marketing: Launched the \"ACB Scheme,\" increasing channel contribution from 19% to 47% in three months, directly boosting volume and profitability.4) Digital Innovation: Developed specialized Digital Sales and PMM Dashboards for real-time KPI tracking and streamlined market intelligence.5) Pricing Strategy: Executed comprehensive, error-free price revisions for SKUs, ensuring positive price realization across the portfolio.6) Offer Dynamization: Standardized product offerings for specific segments to substantially improve delivery lead times and operational efficiency.7) Brand Migration: Spearheaded the transition of all marketing collaterals, technical packaging, and product labels from L&T Switchgear to the Lauritz Knudsen identity.Roles and Responsibilities:• Portfolio Lifecycle Management: Owning the responsibility of the sales, margins, and profitability of the ACB portfolio (OMEGA & C-Power) for the Indian market, ensuring alignment between market demand and product availability for both Premium and Standard applications.• Collaborating with cross-functional teams (R&D, Engineering, Finance, Manufacturing, Quality) to bridge product gaps and ensure product development success.• Conduct periodic technical training programs for front-end sales teams and key customers to enhance product awareness.

Education

• Sardar Vallabhbhai National Institute of Technology, Surat

  Bachelor of Technology - BTech, Electronics and Communication Engineering

  2015 — 2019