Purvi Thakur

About Purvi Thakur

I’m a senior marketing leader with deep experience across field marketing, revenue marketing, growth marketing, ABM, and global events within cybersecurity, SaaS, healthcare, and data analytics. I specialize in building scalable, data-driven GTM programs that drive pipeline generation, sales acceleration, and executive engagement.Throughout my career, I’ve led distributed teams and partnered closely with Sales, Product, and Customer Success to design integrated marketing strategies that increase conversion, improve qualification, and expand customer relationships. My work centers on aligning GTM functions, enabling BDR/SDR teams, and creating programs that measurably impact revenue.Core Focus Areas:• Field Marketing Strategy & Regional GTM Execution• ABM (1:1, 1:Few), Industry Plays & Account Activation• Global Event Management, Webinars, Roadshows & Executive Programs• Pipeline Acceleration & Conversion Optimization• BDR/SDR Enablement & Sales Partnership• Data-Driven Campaign Design, Reporting & ROI Measurement• Cross-Functional Leadership & GTM AlignmentI’ve led multi-million–dollar event portfolios, built high-performing BDR enablement engines, scaled outbound and ABM workflows, and delivered integrated campaigns that consistently exceed pipeline targets. My approach combines transparent communication, strong sales alignment, and a clear focus on performance metrics.I’m passionate about using marketing as a strategic growth lever, bringing together insights, storytelling, and operational rigor to help companies increase reach, improve engagement, and close deals faster.If you’re looking for a marketing leader with a proven track record in pipeline impact, revenue marketing, field strategy, and GTM alignment, I’d welcome the opportunity to connect.

Experience

1. Director of Growth Marketing

   Rhapsody

   Jan 2024 — Present

   Lead growth marketing and community activation strategy across global field, BDR, and event functions. •Designed and launched the first customer-focused developer conference, generating $250K pipeline in two weeks. •Created scalable field and community event frameworks to drive awareness, adoption, and retention. •Built cross-functional processes linking Sales, Product, Content, and Digital to align on themes, messaging, and event impact. •Developed outbound asset library (emails, templates, calls-to-action) for BDRs and field reps, improving conversion 10%. •Applied generative AI tools (ChatGPT) for event messaging, personalization, and attendee communication at scale. •Oversaw global event operations, budgeting, vendor management, and post-event ROI analytics.

Education

• The University of Texas at Arlington - College of Business

  BBA, Marketing

Skills

• Pre-Sales
• Olap
• Customer Relationship Management (Crm)
• Business Development
• Software as a Service (Saas)
• Informatica
• Data Integration
• Business Intelligence
• Integration
• Database Design
• Extract, Transform, Load (Etl)
• Saas
• Telecommunications
• Data Migration
• Business Objects
• Go-to-Market Strategy
• Data Warehouse Architecture
• Data Modeling
• Solution Selling
• Product Management
• Data Warehousing
• Professional Services
• Sql
• Business Intelligence Tools
• Business Analytics
• Business Analysis
• Analytics
• Solution Architecture
• Vendor Management
• Data Governance
• Performance Tuning
• Etl
• Enterprise Software
• Data Quality
• Enterprise Architecture
• Requirements Analysis
• Cloud Computing
• Teradata
• Program Management
• Salesforce.com