Purva Tembe

About Purva Tembe

I lead UX and research for enterprise platforms at TCS Interactive, working at the intersection of design, business, and AI. My focus today is on AI-driven experiences, LLM interfaces, agent workflows, and human-in-the-loop systems not just how they look, but how they behave in real workflows. I spend my time bringing structure to complex problems, scaling UX and research practices, and making sure what we design holds up beyond the first version.

Experience

1. Design Director Ux & Research Tcs Interactive

   Tata Consultancy Services

   Apr 2026 — Present

   Leading UX and research for large-scale enterprise platforms, with ownership across experience strategy, delivery, and team direction.My role focuses on bringing structure to complex problem spaces aligning business, product, and engineering teams, and driving clarity in how products are defined and scaled.Currently working extensively on AI-led experience design, including:LLM-based interfaces and conversational UXagent-led and multi-agent workflowshuman-in-the-loop systems and feedback loopsadaptive AI interactions within enterprise environmentsDriving practical application of prompt engineering and iterative experimentation to improve usability, trust, and real-world outcomes not just conceptual AI use cases.Actively involved in prototyping and execution using Figma, AI-powered design tools, and code-assisted environments to move ideas quickly into testable solutions.Also contributing to strategic discussions and solutioning, where design plays a role in shaping product direction and overall experience strategy.

Education

• Goa University

  BFA, Advertising & Photography

  1999 — 2004

• Welingkar Institute of Management

  DAPR, Public Relations

  2004 — 2005

• Goa College of Art Altinho Panaji

  Bachelor of Fine Arts - BFA, Commercial and Advertising Art

Skills

• Usability Testing
• Dreamweaver
• Adobe Creative Suite
• Cms
• Wordpress
• User Experience
• E-Commerce
• Survey
• Usability
• Graphic Design
• Information Architecture
• User-Centered Design
• Web Development
• Wire Framing
• User Experience Design
• Jquery
• Web Applications
• Wireframes
• Contextual Inquiry
• Focus Groups
• Html
• Interaction Design
• Mobile Applications
• User Research
• Web Analytics
• Usability Engineering
• Surveying
• User Interface
• Web Design
• Accessibility
• Graphics
• Css
• Javascript
• User Interface Design