Purval Irkhede
Marketer @Tokki | Brand & Marketing Strategist | Creative & E-commerce | Product Development
- Role
- Marketer at Tokki
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Purval Irkhede
With over six years of experience in leading and supporting multiple start-ups, I have helped launch new products, brands, and projects.Most recently, I was the Chief of Staff and Brand Strategist at TVA, a digital agency in India, where I consulted on accounts such as Cult.Sport and Myntra Live Studio, India\'s first in-app live commerce platform. I also contributed to parallel running projects and built new proposals, while overseeing the resource management, training, and cultural development of the agency. Prior to that, I managed social media accounts and product strategy for luxury goods manufacturers, tested and launched a new luggage brand, and operationalized the incubation of three new footwear brands as an independent strategic consultant and a business development manager, respectively. I am also a trained leather-goods designer, having completed a diploma in handbag prototyping from the ARSUTORIA SCHOOL in Milan, Italy.I am a focused business strategist and a creative problem-solver, who thrives on collaborating with diverse teams and clients, and delivering value and impact. My goal is to leverage my education, experience, and skills to pursue opportunities that challenge me and allow me to grow as a leader and a learner.
Experience
Marketer
Aug 2024 — Present · Seattle, WA, US
Developed and executed content strategies, including creating materials for Amazon, Shopify, TikTok shop, social media and email. Supporting growth initiatives across marketing, sales, drove ecommerce and wholesale revenue and analyzed performance data- Achieved a 9% CTR by publishing a Meta ads campaign for Tokki\'s Christmas launch at 50 Costco stores and Costco.com- Strategized and launched an influencer campaign across Meta and TikTok with 14 influencers for Tokki at Costco reaching over 3.5 million impressions and leading to a 100% sell out on Costco.com.
Education
ARSUTORIA SCHOOL
Diploma in Handbag Prototyping and Engineering
University of the Witwatersrand
Bachelor of Commerce - BCom
Regenesys
Post Graduate Diploma in Business Management
2017 — 2017
Florida International University
Master of Science - MSc
2023 — 2024
Wits DigitalCampus
Certificate in Applied Digital Marketing
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