Purva K.

About Purva K.

In the wise words of Chandler Bing, “I am not blah. I am a hoot.” That pretty much sums up how I show up, professionally and personally. Memorable, thoughtful, and always bringing a POV while leading with empathy, integrity, and kindness. I am a brand marketing leader with experience across entertainment, consumer brands, and creative advertising agencies. I specialize in culture first, insight driven storytelling that helps brands earn trust, show up meaningfully, and drive real business impact. I am always ready to roll up my sleeves and jump in, because the best work happens when teams move together. I have worked on brands including Fox, Lexus, Volkswagen, Taco Bell, HomeAdvisor, Marriott Bonvoy, SIMI Wines, 3M (Post it and Command), Reebok x Cardi B, PepsiCo (Frito Lay Variety Pack), Logitech for Creators, and Logitech G. Outside of work, you can find me reading all things brand and culture first marketing, listening to podcasts, and always striving to beat my Oura baselines.

Experience

1. Senior Global Brand Marketing Manager @ Logitech G

   Logitech

   Jun 2024 — Present

2. Global Brand Marketing Manager, Brand & Culture @ Logitech G

   Logitech

   Oct 2022 — Jun 2024

3. Brand Campaign & Equity Marketing Manager @ Logitech for Creators

   Logitech

   Aug 2021 — Oct 2022

   taking a🚶🏽‍♀️to client side

4. Account Supervisor

   TBWA\Media Arts Lab

   Jul 2021 — Aug 2021 · Los Angeles Metropolitan Area

   Music

5. Brand Supervisor

   Venables Bell and Partners

   Apr 2021 — Jun 2021 · San Francisco, California, United States

6. Senior Brand Manager

   Venables Bell and Partners

   Jul 2019 — Apr 2021 · San Francisco, California, United States

   Clients: Marriott Bonvoy, HomeAdvisor, Constellation Brands (SIMI Wines), 3M (Post-it®, Command™), Reebok x Cardi B, PepsiCo (Frito-Lay Variety Pack), New Business

7. Account Management | Content & Digital Platforms + Brand & Social (VW & Taco Bell)

   Deutsch LA

   Jun 2017 — Jun 2019 · Los Angeles Metropolitan Area

   Clients: Volkswagen & Taco Bell • Managed the creative development for broadcast, radio, .com, digital and social creative deliverables for Taco Bell’s 2019 Steal a Game, Steal a Taco partnership with the NBA. • Took charge of assigned models launches and integrated campaigns for collateral and model landing pages for VW.com and ensure all applicable content has been addressed for VW Brand, VW Product and VW Legal feedback and are completed on time and within budget • Managed platform redesign projects from start to launch with Creatives, Digital Producers, Tech team and Partner agencies • Coordinated VW.com Homepage rotations while working closely with VW Brand, Strategy and Creatives to ensure overall recommendation aligns with Brand strategy • Managed Tier II (vw.com/dealers), VW.com Hispanic, and VW Newsroom updates that include but not limited to: dealer name changes, masthead updates, URL updates, event banners, auto show, new page launches, etc. • Oversaw weekly content cadence for VW.com and track amount of content priority tickets completed on a monthly basis along with the burn rate • Worked closely with Digital Producers, QA, and Tech teams to identify if VW.com issues are content based or require a code update. Once identified, worked with VW and Producers to slot updates in per code or content cadences based on overall priorities • Created client facing presentations for specific digital topics, Y.O.Y. estimates, etc. • Provided creative assets to external/agency partners for launches and MYUPs

8. Account Management | LDA Operations (Lexus & Lexus Dealers Association)

   Team One

   Apr 2016 — Jun 2017 · Greater Los Angeles Area

   Clients: Lexus & Lexus Dealers Association • Served as a consult for the LDAs and the Regional Field Area offices with Lexus National, Internal Cross Functional Departments and Lexus HQ • Helped facilitate launch creative assets with Regional Offices for Lexus LC Launch, Sales Event Campaign Launches, etc • Took lead on working with Field Areas to confirm monthly rotations and allocations across broadcast • Coordinated broadcast needs for Field Areas via monthly TV and Radio tagging process • Partnered up with the AAE for the LDA Shoppe that helps create custom ground up print, digital (social, banners), and OOH assets for experiential focused regional/national events & partnerships • Distributed daily and monthly sales information to appropriate internal departments at HQ/agency • Maintained the Lexus creative asset housing website for Tier 2 and Tier 3 advertising needs (Regional and Dealer Level)

9. Account Management | Subtitling & Localization (FOX)

   Deluxe Entertainment Services Group

   Jul 2014 — Apr 2016 · Burbank, CA

   Client: Fox

10. TV/Corporate Communications Intern

    PMK•BNC

    Sep 2011 — Dec 2011

    • Assisted with media clippings and compiled reviews for House, X‐Factor, Dan Harmon, Bill Lawrence, and Shonda • Digitally media tracked clients via social media and created media lists through online research and Cision • Collaborated on a group intern project and created a sample Beats By Dre PR Campaign

Education

• UC Irvine

  Bachelor's Degree · Business Economics and Management

Skills

• Google Analytics
• Event Management
• Communication
• Instagram
• Customer Service
• KPI Reports
• Brand Management
• Slack
• Outlook
• Entertainment Industry
• Strategic Partnerships
• Social Media
• Integrated Marketing
• Global Teams
• Google Docs
• Leadership
• Marketing Communications
• Project Management
• Community Outreach
• Television
• Microsoft Excel
• Publicity
• Fundraising
• Content Marketing
• Advertising
• Branding
• Marketing Strategy
• Digital Media
• Account Management
• Entertainment
• Twitter
• KPI Implementation
• Marketing
• Digital Marketing
• YouTube
• Social Media Marketing
• Post Production
• Marketing Analytics
• Microsoft Office
• JIRA