Purva Chawan

Product Designer @Women In Product Uk

London, GB

Redesigned Screenwich, a stock screening tool, revamping interaction patterns and simplifying workflows—resulting in a 50% increase in Net Promoter Score.•Designed ShelfTalk, a book discovery app with social features, achieving 80% potential customer retention rate. •Redesigned a blogging platform TapanDesai.com with a user-first approach, boosting UX and increasing conversion by 85%. •Conducted user research via interviews and Miro analysis to resolve user flow issues, reducing bounce rate by 47%.•Created brand identity and website for Calm & Co, enhancing user trust score by 60% through a distinctive, intuitive experience. •Led end-to-end design—from wireframes to high-fidelity UI—in Figma, reaching a 75% task completion rate.