Purva Mayekar
Media Intern @Glassroom
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WORK HISTORY
Media Intern @Glassroom
Toronto, ON, CA
Clients - Metro ON, Food Basics, Campari - Digital Trafficking & Campaign ExecutionManaged digital trafficking and campaign execution across platforms including DV360 (programmatic), Meta Ads (social), Amazon DSP, and Campaign Manager.Collaborated with retail vendors such as Flipp and worked on CTV platforms- Data Analysis, Reporting & InsightsConducted research using Vividata to understand media consumption habits and consumer insights.Extracted data from Sigma and Tableau to create comprehensive reports and visual charts that clearly communicated campaign performance.Prepared mid and post-campaign reports with actionable insights and optimization recommendations- Budget Management & Campaign MaintenancePerformed ongoing campaign maintenance including filling out Budget Control Reports (BCRs) and Pacing documents to ensure budget accuracy and campaign pacing.Helped keep clients’ budgets on track by closely monitoring spending and making timely adjustments to maximize efficiency- Cross-functional Collaboration & Media DocumentationCollaborated closely with clients, vendors, and creative teams for campaign setup, asset delivery, and workflow coordination.Prepared key media documents including trafficking sheets, mid-level media plans, and spec sheets.Contributed to media proposals and client presentations supporting strategic planning and execution.
EDUCATION
Humber College
Postgraduate Certificate in Advertising – Account Management
Ramnarain Ruia College - Mumbai
Hsc, Arts
Humber College
Postgraduate Certificate in Advertising – Media Management
Humber College
Postgraduate Degree, Advertising : Media Management
Humber College
Postgraduate Degree, Advertising : Account Management
Guru Nanak Khalsa College of Arts Science & Commerce
Bachelor's degree, Mass Media
ABOUT PURVA MAYEKAR
I’m an aspiring marketing professional who’s all about blending creativity with data to make brands come alive. Right now, I’m pursuing a Postgraduate Certificate in Advertising—Account Management at Humber College, where I’m fine-tuning my skills and staying on top of the latest industry trends. I\'ve also recently graduated from Advertising: Media Management and hold a bachelor’s degree in Mass Media. I’ve gained solid hands-on experience through internships at Narat.inc and Agency 09, where I got to explore everything from media planning to digital analytics and client management. What gets me really excited? Sports and fun brands. I’m passionate about sports marketing because it’s where energy and creativity meet, and there’s nothing quite like crafting campaigns that resonate with fans. But I’m also all about those fun, creative brands that also know how to make an impact. I love finding that unique spot where creativity and data collide to create something memorable. Research is my jam. I don’t just want to solve problems, I want to dig deep, learn what makes people tick, and create solutions that really work. Whether it’s working with influencers, running paid media campaigns, or just figuring out what’s going to click with a brand’s audience, I’m all in on crafting strategies that get results. I’m always curious and ready for the next challenge, whether it’s helping a sports brand connect with fans or bringing a fun brand’s story to life. If you’re looking for someone who’s ready to jump in and bring fresh ideas to the table, let’s chat!
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