Purundar Yengala Madhusudhan Rao

Co-founder @Serenade Fiesta

Hyderabad, IN

Curated and booked artists for 35+ live music events across India, managing end-to-end artist relations, contracts, fees, travel, technical riders, and show logistics for audiences of 500 to 1,500+.• Led artist negotiations, venue coordination, and show planning to ensure commercially viable and well-executed events across clubs, resorts, and premium venues.• Analyzed ticket sales, audience demand, and market response to guide artist selection, pricing strategy, and event scheduling.• Worked closely with ticketing platforms and marketing teams to track campaign performance and optimize reach and conversions.• Coordinated cross-functional production teams and external partners, ensuring smooth execution under tight timelines and budget constraints.