Purti Bali

About Purti Bali

I am a detail-oriented, project, event, and meeting director with over 15 years of…

Experience

1. Senior Event Planner

   AIG

   Jul 2022 — Present

   Collaborate with internal and external stakeholders to develop compelling colleague, client, and broker events to ensure successful delivery of both in-person and virtual events - Responsibilities include venue selection, contract negotiations, hiring of vendors, food and beverage, audio visual, accommodations, and budget reconciliation - Develop the overall event strategy and theme, define the event objectives, suggest new and creative approaches to engage attendees, implement the plan, and measure the effectiveness of event experience post event - Responsible for reporting on all post-event metrics including survey results and actual attendance - Communicate regularly with executive stakeholders on event status, objectives, and agenda items from pre-launch through program execution - Responsible for sourcing and overseeing third-party vendors including DMC’s, hotels, caterers, AV, décor, and printed event materials - Work closely with Marketing and Communications on all event collateral such as signage, promotional materials, messaging and branding, and event materials - Partner internally to create event communication plan including invites, reminders, and other promotional event marketing communications - Utilize CVENT to register and track meetings and events, manage registration, and build mobile event applications - Evaluate program impact and plan for continuous improvement - Propose new ideas to improve the event planning and implementation process - Develop event templates, action plans, and best practice materials