Chris Schellenberger

President & Founder @Purr

Red Deer, AB, CA

A Car Dealership Designed for the Public(Formerly Reverse Dealer — Now Operating as PURR™)We started as Reverse Dealer, a standalone consignment dealership with our own retail lot, showroom, and service bay. Our mission was simple: help sellers get more money for their vehicle, without the stress of going it alone or the losses of a trade-in.Today, we’ve evolved into PURR™ — a scalable platform that turns dealerships into full-service consignment hubs, able to sell vehicles on behalf of private sellers, lenders, repossession firms, off-lease providers, and fleets.Think of it like real estate, but for cars.Just like listing a home with an agent, you drop off your vehicle and the dealer handles everything-Online and on-lot listings-Test drives and showings-Financing and warranty options-Reconditioning and prep-Final sale and payoutYou get more money.Dealers earn on financing, recon, and a success fee.Everyone wins.Our flat-fee model means we only succeed when the seller and buyer agree on a fair price — no pressure, no back-end markup games.With PURR Every vehicle includes a full inspection, Carfax report, and is available for test drives — just like at a traditional dealership, but without the traditional conflicts of interest. Learn more or get started: C••••@purr.caFeatured in:Canadian Auto World: Reverse Dealer Changing the Consignment GameRed Deer Advocate: A Different Way to Sell a Car\"Be the change you want to see in the world.\"