Purnima Phansalkar
Senior GTM Enablement Leader ✪ AI-Driven GTM Strategy & Revenue Growth ✪ 20+ Years Scaling Teams ✪ SaaS • Cloud • Data Platforms ✪ MEDDIC • Value Based Selling ✪ Ex-IBM
- Role
- Senior Manager, Technical Sales Enablement and Product Marketing Programs at EDB
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Purnima Phansalkar
Senior Technical Sales Enablement Leader building AI-powered enablement engines that drive predictable revenue growth. 20+ years transforming GTM organizations through data-driven strategies and scalable frameworks that accelerate performance. REVENUE IMPACT- 35% faster ramp time via ML-optimized onboarding- 20% sales efficiency improvement through data-backed enablement- 40% demo readiness increase using AI-assisted content- 15% win rate improvement with MEDDIC implementation- Net Satisfaction: 158 → 175 through predictive coaching SCALE & EXPERTISE- Led enablement for global technical sellers- Built programs across cloud, AI/ML, data platforms (PostgreSQL, SaaS)- Produced multimedia modules with AI tools- Support 5+ product launches quarterly- MEDDIC certified + expert in Value Selling🤖 AI-DRIVEN APPROACH I combine proven sales frameworks with modern AI/analytics- Generative AI for playbook creation & competitive intelligence- Predictive analytics identifying skill gaps & coaching opportunities- NLP optimizing demo scripts & messaging- Learning analytics dashboards tracking real-time competency- AI-powered content systems surfacing right assets contextually- Data loops connecting enablement to pipeline/revenue outcomes TECH STACKEnablement: Showpad, Seismic, Highspot, Salesforce, Confluence AI/ML: ChatGPT, Claude, Predictive Analytics, Google Gemini, NotebookLMContent: Camtasia, Articulate Storyline, Multimedia Production Analytics: Power BI, Excel Modeling, Performance Dashboards DOMAINSSaaS • AI/ML • Cloud • Data Platforms • PostgreSQL • Enterprise Software • Technical Sales • RevOps PHILOSOPHYEnablement is revenue, not support. Every program ties to pipeline growth, win rates, and deal velocity. Lead with data, execute with precision, optimize continuously. Currently at EDB driving Technical Sales & Product Marketing Programs, pioneering AI-assisted enablement that scales globally. Let\'s connect if you\'re building world-class GTM orgs through enablement excellence. p•••••••@gmail.com
Experience
Senior Manager, Technical Sales Enablement and Product Marketing Programs
Sep 2025 — Present
Education
MEDDIC Academy
Introduction to MEDDIC
2023
University of Mumbai
Bachelor of Engineering - BE
Skills
- Kenexa
- Technical Writing
- Technical Solution Design
- Integration
- Storyline
- Ibm Rational System Architect
- Solution Architecture
- Rational Software Architect
- Software Development
- Requirements Analysis
- Technical Documentation
- Learning Management Systems
- Service-Oriented Architecture (Soa)
- Lcms
- Testing
- Soa
- Articulate Storyline
- Unix
- Enterprise Architecture
- Instructional Design
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