Purnendu Seth

About Purnendu Seth

Seasoned Marketing & Sales professional who believes in leading from the front. In a career span of 18+ years, I have extended my contribution across diverse strategic roles and functions. My problem-solving approach is an integration of market insights, data-driven analysis, balancing pros and cons and maintaining a high focus on meeting customer’s expectations.Each day is a new opportunity for me, and I look forward to leverage it with renewed intellectual vigor. I try to grab every opportunity to create value & difference to the organization and team. My strength lies in my team, and I believe in leaving a legacy of collaborative learning in my workplace.

Experience

1. Director Marketing - International Business

   Cipla

   Mar 2017 — Present

   Full-scale understanding of the key global trends, business environment and In-country sales in 14 DTM markets.Adept in conceptualizing and implementing strategic initiatives for Emerging MarketsSpearheaded Brand building initiatives for \'Million USD Club\' BrandsKey role in ensuring seamless Digital Transformation across all verticalsRemodeled the SFE function

Education

• K J Somaiya Institute of Management

  PGPMS, Management

  1999 — 2001

Skills

• Pharmaceutical Sales
• Cardiology
• Brand Management
• Pharmaceutical Industry
• Hospital Sales
• Pharmaceutics
• Sales Effectiveness