Purna Reddy
Campaign Manager - Programmatic @MediaMint
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WORK HISTORY
Campaign Manager - Programmatic @MediaMint
Hyderabad, IN
Understand and analyze the Media Plan, and ensure the campaign is set accordingly2. Manage the budget of the campaigns and effectively shift it between different media channels3. Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels include T.com, display, mobile, video, social and search.4. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness5. Align with Media Planning team to translate patterns in campaign performance into future recommendations
ABOUT PURNA REDDY
Hey there! I\'m Purna Reddy, a programmatic media professional who blends strategy with a…
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