Aditya Puri
Sr Product Leader - Commerce Platforms, Payments & Marketplace Monetization | Amazon (Buy with Prime, Multi Channel Fulfillment) | ex-Microsoft Director
- Role
- Head of Product Global Commerce Platform (Buy with Prime, Mcf Amazon Supply Chain Services) at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Aditya Puri
Product leader focused on building and scaling monetized commerce and platform ecosystems across payments, marketplaces, and enterprise SaaS. Currently leading global product strategy at Amazon for Buy with Prime and Multi-Channel Fulfillment, owning APIs, partner integrations, and workflow orchestration powering multi-tenant commerce across sellers, partners, and regions. My work sits at the intersection of platform architecture, monetization, and growth - where APIs, ecosystems, and revenue models converge. Previously a Director at Microsoft, where I led monetization, pricing, and go-to-market strategy across enterprise SaaS platforms (Dynamics 365, Cloud Services), driving adoption and revenue growth across global enterprise customers. Earlier, I built and scaled 0→1 marketplace businesses at Paytm during hypergrowth, and advised Fortune 500 companies at BCG and Bain on product strategy, monetization, and platform transformation. I specialize in solving complex, high-scale problems involving platform design, pricing, and ecosystem growth -particularly in environments where technical architecture and business models are tightly coupled.
Experience
Head of Product Global Commerce Platform (Buy with Prime, Mcf Amazon Supply Chain Services)
Jan 2025 — Present · Seattle, WA, US
Lead global product strategy for Amazon’s Interfaces Platform, the orchestration layer powering Buy with Prime and Multi-Channel Fulfillment, enabling multi-tenant commerce between sellers and customers, and driving international expansion across new markets.• Own the API, workflow orchestration, and extensibility roadmap enabling end-to-end commerce experiences beyond Amazon.com, including order management, fulfillment, post-purchase, and third-party integrations.• Scaled a multi-tenant platform supporting hundreds of thousands of sellers and millions in GMV, enabling seamless commerce across external merchant ecosystems.• Scaled the platform to support international market launches by standardizing interfaces, localization patterns, and compliance-ready workflows, accelerating expansion into new geographies and partner ecosystems.• Embedded AI/ML-driven decision and recommendation systems into seller and partner workflows, improving prioritization, adoption, and conversion across FBA and multi-channel commerce surfaces.• Led cross-functional teams across product, engineering, and business to align platform investments with monetization, growth, and partner adoption goals.
Education
Thapar Institute of Engineering & Technology
Bachelor of Electronics(Instrumentation and Control), Electrical and Electronics Engineering
Emory University - Goizueta Business School
Master of Business Administration - MBA, Finance and Strategy
Northwestern University - Kellogg School of Management
Executive Education, Product Strategy: Discovering, Developing, Managing, and Marketing
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