Molly P.
Salesforce Marketing Analyst @Frontdoor, Inc.
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WORK HISTORY
Salesforce Marketing Analyst @Frontdoor, Inc.
Nashville, TN, US
As a Marketing Analyst in B2B Real Estate Sales Support, I specialize in technical marketing operations with a focus on automation, data integration, and performance reporting. My responsibilities include:• Designing and maintaining marketing automation infrastructure in Salesforce Marketing Cloud Account Engagement (MCAE), including lead scoring and qualification logic.• Leading integration efforts between Salesforce Data Cloud and MCAE, with a focus on data flow design, field mapping, and system optimization.• Auditing and cleaning up legacy campaign assets and automations to improve performance and documentation clarity.• Standardizing campaign naming conventions and taxonomy to ensure consistency across teams.• Building and refining campaign attribution and lead pipeline dashboards using Snowflake, Looker, and GA4.• Documenting marketing operations processes and creating training materials to support cross-functional enablement.• Collaborating with Sales, Product, Creative, and external vendors (e.g, Sercante) to align campaign execution, data strategy, and reporting.• Troubleshooting automation failures and resolving integration issues in sandbox environments.• Improving data integrity and reporting accuracy by validating timestamp data and coordinating historical data backfills.• Supporting campaign execution and lead management workflows while contributing to strategic initiatives like Pro Portal analytics.
EDUCATION
Montclair State University
Bachelor of Arts, Broadcasting
SKILLS
ABOUT MOLLY P.
With over 10 years of experience in B2B email marketing, Salesforce account engagement, and HubSpot, I am adept at enhancing marketing effectiveness through email campaigns and driving institutional innovation with automations based in first-person insights.I\'ve managed essential marketing operations initiatives, lead Salesforce Marketing Cloud Intelligence implementation, and spearheaded an innovative growth marketing project to address checkout and cart abandonment, leveraging customer segmentation based on past spending behavior. As a neurodivergent professional, I leverage my hyperfocus and creativity to solve business puzzles and collaborate with cross-functional teams. I am passionate about learning new tools and techniques to improve my skills and deliver results. I also work as a digital marketing consultant, helping clients in various industries with SEO, content strategy, and event operations.When not daydreaming about automation, I am restoring antique furniture while listening to audiobooks.
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