Purba Das
Storyteller | Marketer| Brand Management | Former Journalist
- Role
- Head of Brand Marketing & Pr at Roseate Hotels & Resorts
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Purba Das
A seasoned storyteller, I have juggled a career in both journalism and communications for…
Experience
Head of Brand Marketing & Pr
Jan 2025 — Present · New Delhi, IN
Leading brand strategy and integrated marketing for a portfolio of luxury properties including Roseate House, The Roseate, The Roseate Ganges, Roasted by Roseate, and an upcoming property in Noida. Creating brand IPs to establish the brand as a thought leader and drive conversations within the industry. Conceptualizing interactive channels to ensure the engagement with the brand not only grows but also evolves, enhancing digital presence and opening a new monetization channel. Forged strategic partnerships, including wellness collaborations with Art of Living, aligning with the brand’s luxury-wellness ethos. Reimagined PR, social media, and influencer outreach to strengthen brand recall and position Roseate as a cultural tastemaker. Built the internal communications function to align brand messaging across teams and locations Led high-impact campaigns and activations that blended global luxury codes with Indian cultural relevance.
Education
Times School of Journalism
PG Diploma, Journalism
2009 — 2010
Delhi University
BA, English
2006 — 2009
Skills
- Feature Articles
- Media Relations
- Publications
- Interviews
- Editorial
- Journalism
- Editing
- Business Journalism
- Headline Writing
- Corporate Communications
- News Writing
- Breaking News
- Magazines
- Storytelling
- Newspapers
- Content Development
- Copy Editing
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