Punj Rai
Manager Digital Planning and Strategy @Essencemediacom
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WORK HISTORY
Manager Digital Planning and Strategy @Essencemediacom
Gurugram, IN
Spearheading end-to-end digital media planning and execution for vivo India across both premium (V Series, Fold) and value (Y Series) portfolios. I work closely with cross-functional teams to translate brand goals into performance-driven digital strategies. Campaign Planning & Execution• Lead digital strategy across platforms – YouTube, Meta, DV360, Twitter, LinkedIn & direct publisher buys• Manage ₹70–80 Cr+ in annual digital investments• Align media plans with measurable KPIs: VTR, Reach, CTR, Search uplift, and more Key Achievements• Turnaround of Y Series: Drove 100% YoY investment increase via Y400 Pro campaign• Flagship Success: Launched Fold Series for vivo, earning client acclaim• Pitch Win: Contributed to winning the NPCI mandate through strategic pitch support• Post-Campaign Optimization: Delivered impactful performance for launches like X Fold 3, V50, V50e, V40 Pro, Y400 Innovation & Leadership• Co-lead for Weekly Trainings — delivered 70+ cross-brand sessions (vivo, iQOO, KFC, Adidas, Hero Vida)• Initiated innovation sharing forums and championed audience planning excellence• Known for stepping beyond the brief: real-time troubleshooting, innovation scouting, and publisher alignmentFocused on strategic thinking, operational precision, and storytelling through media to build impactful digital experiences.
EDUCATION
Babasaheb Bhimrao Ambedkar University (BBAU), Lucknow
Bachelor of Technology - BTech, Electrical Engineering
ABOUT PUNJ RAI
Brand & growth strategist with 6+ years of experience driving product launches and…
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