Punit Raghav
Senior Associate - Design and Investment at IPG Mediabrands || Ex-Cybage || Google Ads || DCM || Native Ads || Display Ads || Ad Operations || Power BI || Tableu || Microsoft Excel || Powerpoint
- Role
- Senior Associate at IPG Mediabrands
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Punit Raghav
Hi, My self Punit Raghav and I have a total of 12 years of experience and 8 years into…
Experience
Senior Associate
Aug 2025 — Present · Pune, IN
Developed and executed media strategies across digital, print, TV, OOH, and radio channels to maximize campaign ROI.• Conducted market research, audience analysis, and competitor benchmarking to identify optimal media mix.• Negotiated with publishers, platforms, and vendors to secure cost-effective media inventory and value-added placements.• Managed end-to-end campaign execution including planning, buying, optimization, and reporting.• Monitored campaign performance using tools like Google Ads, CM360, Meta Ads Manager, and programmatic platforms.• Prepare media plans, flowcharts, and budget allocations aligned with client objectives.• Delivered data-driven insights to improve targeting, reach, and engagement.• Built and maintained strong relationships with media partners, agencies, and stakeholders.• Ensured compliance with brand guidelines, timelines, and budgetary controls.• Generated post-campaign reports highlighting key metrics, learnings, and future recommendations.
Education
Jaipur National University
Master of Business Administration - MBA
2016 — 2017
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