Punit Yadav

About Punit Yadav

I am a results-driven Digital Marketing Manager and website specialist with hands-on experience in scaling FMCG, D2C and e-commerce brands through data-led marketing, strong branding, and conversion-focused digital ecosystems.My work spans end-to-end digital growth—from website strategy and optimization to performance marketing, social media management, e-commerce listings, and brand communication. I have practical experience planning, executing, and optimizing paid advertising campaigns across platforms, with a clear focus on ROI, customer acquisition, and brand visibility.I specialize in Shopify and WordPress website building and management, ensuring SEO readiness, speed optimization, user experience, and conversion alignment. My working knowledge of HTML allows me to customize layouts, fix issues efficiently, and collaborate effectively with developers—an added advantage in fast-moving D2C environments.My core skill set includes- Performance Marketing & Paid Ads (Meta, Google, E-commerce focused campaigns)- Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)- Social Media Strategy, Content Planning & Community Building- E-commerce & Marketplace Listing Optimisation- Branding, Visual Identity & Creative Direction- Analytics, Data Tracking & Campaign Optimisation- Email Marketing, Lead Generation & Conversion Copywriting- ORM, YouTube Marketing & Video Content StrategyOn the creative front, I work extensively with Photoshop, Illustrator and video editing tools, ensuring strong brand consistency and high-impact digital creatives across platforms.I am actively upskilling in AI prompting and AI agent building, exploring how artificial intelligence can enhance marketing automation, content workflows, campaign intelligence, and operational efficiency. I strongly believe AI-led marketing will play a critical role in the future of FMCG and D2C growth.I also stay closely involved in learning quick commerce and emerging e-commerce ecosystems, including platforms such as quick-commerce models and JioMart, to stay aligned with evolving consumer behavior, platform dynamics, and last-mile digital growth opportunities.Academically, I hold an M.Com in Business/Commerce, along with a 9-month Master Program Certificate in Digital Marketing from DSIM, which has strengthened my practical expertise across performance marketing, analytics, branding, and digital strategy.

Experience

1. Digital Marketing Manager

   Nuvi Spicez

   May 2024 — Present · Noida, IN

   As the Digital Marketing Manager at NUVI, I am responsible for building, managing, and scaling the brand’s complete digital ecosystem across platforms. My role focuses on driving brand visibility, consumer trust, and online sales growth through a strong mix of strategy, creativity, and performance-driven execution.I lead NUVI’s website management and optimisation, ensuring seamless user experience, SEO readiness, conversion-focused design, and accurate product communication aligned with brand guidelines. From landing pages to content structure, I ensure the website supports both branding and e-commerce goals.I manage NUVI’s e-commerce listings and online marketplaces, including product setup, optimisation, creatives, keyword structuring, pricing alignment, and content consistency to improve discoverability, engagement, and conversions across platforms.A major part of my role involves social media management and digital presence building. I plan and execute content strategies, campaign calendars, festival and product launches, reels, creatives, captions, and brand storytelling to create a strong and consistent brand voice across channels.I oversee branding, visual identity, and creative designing, ensuring every touchpoint—from packaging communication to digital creatives—reflects NUVI’s positioning, quality promise, and market differentiation. I work closely with design and content teams to maintain consistency and innovation.Additionally, I contribute to performance marketing strategy, campaign planning, and analytics, tracking key metrics, optimising content and campaigns, and aligning digital efforts with business objectives.Overall, my role bridges strategy, execution, creativity, and growth, helping NUVI strengthen its digital footprint, connect authentically with consumers, and scale effectively in the competitive FMCG and D2C space.

Education

• APTECH Computer Education

  Aptech Certified Web Developer & E-commerce Certificate , Information Technology

  2017 — 2019

• Delhi School of Internet Marketing

  Masters in Degital Marketing, Marketing

  2019 — 2019

• Delhi University

  B.COm, Business/Commerce, General

  2013 — 2016

• Indira Gandhi National Open University

  M.com, Business/Commerce, General

  2016 — 2018