Puneet Prakash
Associate Vice President @dentsu
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WORK HISTORY
Associate Vice President @dentsu
Gurugram, IN
Traditionally, OOH has been considered as a data-dark medium and the keyword “ROI” has most often taken a backseat when it comes to this medium of advertising due to its fragmented ecosystem. To come-over this industry-level challenge, I Introduced iOOH (where “i” stands for Intelligence in Out of Home) in 2022 leveraging its unique real-world data, enabling engagement, measurable impact, and retargeting.Here’re what iOOH can serve -[1]. Understanding the audience: In the data-dark world of OOH, it\'s now possible to identify bespoke audiences with deep behavioral, brand affinity, and demographic insights; and measure real-world impact from offline foot traffic to online clicks and conversions.[2]. Here, since you know your audience better than ever, iOOH helps you to launch highly addressable remarketing campaigns from offline to online powered by quality and brand-safe datasets.[3]. iOOH makes OOH addressable, delivering actionable attribution-level insights that help brands measure real-world impact through detailed visitation, dwell, and movement analytics across traditional and digital formats.Building and strengthening partnerships with brand custodians to deliver high client satisfaction through effective media strategies and integrated, customized solutions. Exploring & developing effective mediums for brands to endorse at the best; conducting competitor analysis by keeping abreast of market trends & competitors to achieve market share metrics.Formulating long term / short term strategic plans, budgets to enhance growth in-terms of generating more revenues, conducting negotiations & marketing operations thereby achieving overall increased business growth.Ensuring the business generation leads to the overall profitability to the company from in-house partners.Training team members on business developments while setting and aligning individual and team goals to achieve targets within time, quality, and cost constraints.P&L
EDUCATION
Eastern Institute of Integrated Learning in Management (EIILM) University, Sikkim
Bachelor of Arts (B.A.), Communication and Media Studies
Noble Work Foundation
Advertising
SUMV Singrauli, MP
Intermediate, Business/Commerce, General
ABOUT PUNEET PRAKASH
Over the past 18 years since I began my career in advertising, one question has always stayed with me:\"How does one of the most visible media channels (OOH) remain one of the least accountable?\"That question has consistently shaped my approach to Out-of-Home moving it from visibility toward intelligence, performance and measurable business impact.Across my journey spanning OOH, DOOH, data, and performance strategy, I have operated at the intersection of business, strategy, creativity, AdTech, and data, designing frameworks that convert complex signals into decision-ready intelligence.This pursuit led to the conceptualisation and activation of iOOH a performance-driven intelligence matrix that connects offline exposure with movement, visitation, and attribution, helping brands understand the change as a result, not just what was delivered.It is often said that we become what we repeatedly think about. In that sense, I feel my role today is advisory and solution-building embedding accountability, audience intelligence, and attribution into Out-of-Home as the medium continues to evolve globally.
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