Puneet Gupta

About Puneet Gupta

A marketing analytics leader focused on transforming brand and consumer insight into growth-driving strategies across CPG, Retail, Healthcare, Auto, Alco-Bev, and Telecom. Proven expertise in brand strategy, customer experience, media ROI and innovation incrementality, market segmentation, demand spaces, and sales strategy development.Passionate about turning complex data into clear, actionable insight that shapes high-stakes decisions, unlocks commercial value, and drives sustainable business growth.

Experience

1. Deputy Director - Insights & Analytics

   PepsiCo

   Sep 2024 — Present · Hyderabad, IN

   Expanded oversight of the Insights & Analytics function to include APAC, AMESA, and LATAM, in addition to existing responsibilities in North America.Spearheading the Global Innovation Incrementality measurement capability for Pepsi-Lipton JV

Education

• University of California, Berkeley

  Executive Course, Applied Impact Evaluation

  2017 — 2017

• University of Delhi

  Bachelor's degree, Economics (Hons.)

  2007 — 2010

• TERI School of Advanced Studies

  Master of Arts - MA, Sustainable Development

  2010 — 2012

Skills

• Quantitative Research
• Public/Private Partnerships
• Research
• Stata
• Government
• Project Planning
• Ngos
• Public Policy
• Community Development
• Project Management
• Capacity Building
• Qualitative Research
• Market Research
• Analysis
• Proposal Writing
• Program Evaluation
• Statistics
• Data Analysis
• Climate Change
• Corporate Social Responsibility
• Sustainability
• Macroeconomics
• Microfinance
• Management Consulting
• Livelihood
• Policy Analysis
• Rural Development
• Strategy
• Econometrics
• Strategic Planning
• Organizational Development
• Policy
• Economics
• Sustainable Development
• Environmental Policy
• Energy Policy
• Social Entrepreneurship
• International Development
• Environmental Economics
• Report Writing