Puneet Gupta
Performance Marketing Manager
- Role
- Senior Specialist Manager - Performance Marketing at Shiprocket
- Location
- South Delhi, IN
- LinkedIn followers
- 500 followers
About Puneet Gupta
Performance Marketing Manager with 5+ years of experience driving ROI-focused campaigns…
Experience
Senior Specialist Manager - Performance Marketing
Apr 2025 — Present · Gurugram, IN
Planned and executed full-funnel paid media campaigns across Google Ads, Meta Ads, and programmatic platforms. Managed monthly performance budgets of ₹60–90 lakhs for D2C brands across India, US, and UAE. Optimized campaigns through structured testing, bidding strategies, and audience segmentation to improve ROAS. Conducted ad account audits and implemented performanceenhancing optimization plans. Used Google Data Studio and Excel to build detailed performance dashboards and reporting. Performed data analysis to reduce CPA, scale high-performing campaigns, and drive revenue growth.
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