Puneet Bedi

About Puneet Bedi

Seasoned Demand Generation Leader with a proven track record of driving top-of-funnel acquisition and pipeline acceleration across multi-channel marketing initiatives. Adept at developing and executing data-driven campaigns, optimizing marketing funnels, and collaborating cross-functionally with Sales, Product, and Marketing teams. Passionate about driving growth through experimentation, analytics, and continuous optimization to ensure scalable results. Proven ability to align demand generation strategies with overall marketing and business objectives, contributing directly to revenue growth.

Experience

1. Business Growth & Demand Strategist Lead

   Sutherland

   Jan 2025 — Present · US

   Drives end-to-end demand generation strategies to fuel pipeline growth and revenue across global markets.• Develops and executes integrated campaigns leveraging digital, ABM, events, and content marketing to engage key enterprise accounts.• Collaborates with sales, marketing, and product teams to align strategies, optimize conversions, and accelerate deal velocity.• Analyzes market trends, campaign performance, and data-driven insights to continuously refine demand generation initiatives.• Leads cross-functional teams and programs to enhance brand visibility, customer engagement, and business impact globally.

Skills

• Program Management
• Vendor Management
• Outsourcing
• Transition Management
• Business Process Improvement
• Pre-Sales
• Project Management
• Strategy
• Sales
• Management
• Training
• Business Development
• Call Centers
• Account Management
• Change Management
• Operations Management
• Service Delivery
• Business Analysis
• Performance Management
• Crm
• Team Management
• Rfp
• Process Improvement
• Management Information Systems (Mis)
• Leadership
• Offshoring
• Mis
• Key Account Management
• Telecommunications
• Analysis