Puleen Gupta
Senior Consultant – Marketing Analytics | Computer Science| MBA Business Intelligence & Analytics
- Role
- Senior Consultant Data Strategy and Engineering at Kantar
- Location
- Alwar, RJ, IN
- LinkedIn followers
- 500 followers
About Puleen Gupta
Senior Analytics Consultant with ~9 years of experience in Marketing Mix Modelling
Experience
Senior Consultant Data Strategy and Engineering
Dec 2021 — Present · Gurugram, IN
1.Execute Marketing Mix Modeling primarily in the CPG domain, employing advanced machine learning algorithms (OLS, Gradient Boosting, Hierarchical Bayesian) and statistical tools to assess and enhance marketing effectiveness and efficiency.2.Generate actionable insights on future market trends, enabling strategic decision-making and proactive marketing strategies.3.Lead and mentor a team of data analysts, fostering collaboration and ensuring high-quality project outcomes.4.Spearhead the automation team, driving efficiency improvements through innovative automation solutions and advanced data technologies.5.Facilitate seamless cross-functional coordination, aligning client service, data science and technical teams to achieve unified business objectives.6.Deliver comprehensive and impactful presentations to clients, effectively communicating complex analytical findings and strategic business recommendations.
Education
MUKESH PATEL SCHOOL OF TECHNOLOGY MANAGEMENT AND ENGINEERING
Bachelor of Technology (BTech), Computer Science
2011 — 2015
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration (MBA), Buisness Intelligence and Analytics (BIA)
2015 — 2017
Skills
- Microsoft Word
- Java
- Matlab
- Hadoop
- Public Speaking
- Red Hat Linux
- Team Management
- Html5
- Mathematics
- Management
- Html
- Sas
- Big Data Analytics
- Statistics
- Numerical Analysis
- Research
- C
- Microsoft Office
- R
- Cloud Computing
- Powerpoint
- Microsoft Excel
- Php
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