Pulak Srivastava

About Pulak Srivastava

B2B SaaS growth professional with experience building scalable, repeatable demand engines for early and mid-stage startups. I specialize in setting up full-stack demand gen programs - from zero to scale. At Fyle, I joined as an early marketing hire after the company’s US pivot and helped build the demand gen motion from scratch into a multi-channel growth engine - anchored in paid acquisition.Over the past 4 years, demand gen has become the company’s largest growth lever - powering Fyle’s journey from ~$0 to $10M+ ARR. During this time, we increased sourced revenue by 500%+, and grew attributed pipeline by 4x.What I\'ve helped build at Fyle- A high-performance paid marketing engine across Google, Bing, retargeting, review sites (G2, Capterra), and sponsorships (newsletters, podcasts)- Demand creation via paid social - Meta (Facebook and Instagram), Linkedin, Reddit, Twitter, and YouTube- Offline & experimental: billboards, CTV, geofencing, programmatic, radio- A warm outbound playbook that converts anonymous traffic into qualified pipeline-Multi-touch ABM programs using Keyplay, Ocean, and Clay - blending paid + outbound I bring a test-and-learn mindset, deep channel expertise, and a strong bias toward outcomes. I believe in winning iteratively, failing gracefully, and always tying marketing back to revenue.

Experience

1. Senior Manager - Performance Marketing and Demand Gen

   Sage

   Aug 2025 — Present

   Joined Sage as part of Fyle\'s acquisition.

Education

• UPES

  Bachelor of Technology (B.Tech.), Aerospace Engineering