Pujitha Kasipuram
General Motors | Paid Social- Cadillac F1 Racing, Cadillac, CarBravo, GM Corporate Brand | Curious about What Makes People Tick, Click, and Connect
- Role
- Paid Social Specialist at General Motors
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Pujitha Kasipuram
I\'ve worked across paid social, influencer marketing, and content strategy focused on campaigns that not only hit performance goals, but actually connect with people. I have managed $10+M in media budgets, launched 30+ creative rotations across Meta and TikTok each week, and led influencer programs that drove measurable lifts in awareness and purchase intent. I didn\'t start my career in advertising, I began in supply chain, pricing strategy, and B2B SaaS. What really drew me into marketing is how people interact with brands than backend operations.Since then, I have built experience across media and content for brands like Marshalls, Kraft Heinz, and Royal Canin. My path has been unconventional, but intentional and it has truly shaped the way I think about both strategy and execution.I am currently managing Paid Social for Cadillac F1 Racing, CarBravo, GM Brand at General Motors
Experience
Paid Social Specialist
Oct 2025 — Present · Detroit, MI, US
Cadillac F1 Racing Cadillac CarBravoGM Corporate Brand
Education
Michigan State University
Digital Marketing Boot camp , Digital Marketing
Michigan State University
Bachelor’s Degree, Logistics, Materials, and Supply Chain Management
2015 — 2018
Michigan State University - Eli Broad College of Business
Bachelor’s Degree, Logistics, Materials, and Supply Chain Management
2017 — 2018
Skills
- Leadership
- Customer Service
- Powerpoint
- Microsoft Excel
- Time Management
- Microsoft Word
- Sap Erp
- Microsoft Office
- Management
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