Puja Sinha Duggal

About Puja Sinha Duggal

I am a results-driven leader with over 14 years of experience across global healthcare & pharmaceutical sales and marketing, digital agency, optimising operations and driving growth with a sole focus on achieving customer success, operational excellence, scale to speed, and meeting global compliance and brand standards in the healthcare domain.Key competencies:Healthcare Business and Marketing consultingOmnichannel Strategy Building Revenue Growth, EBIDTA, MarginsBusiness Operations and DeliveryRecruiting the right teamRegion and service expansionProject ManagementRFPsBusiness AllianceMy academic background in biotechnology and pharmaceuticals compliments my domain capabilities in designing concepts till execution across pharma value chain. I currently serve as a Lead at Tech Mahindra\'s Healthcare & Lifesciences (Tech Mahindra Healthcare and Lifesciences) division—a specialized digital marketing agency catering to only pharma & life sciences clients. I closely work with senior management & cross-functional teams to strategise full-funnel marketing operations, from research to conceptualization to HCP content development, campaign execution, analytics, and technology integrations projects on channels and platforms like Veeva, Salesforce Marketing Cloud, Activator Tool, SFMC, OCE, digital-web-social tools to deliver high-impact results.#pharmaprojectmanagement #healthcareprojectmanagement #pharmaoperations #pharmadelivery #pharmacontenthub #pharmaglobalbusiness #hospitalmarketing

Experience

1. Consultant Healthcare & Lifesciences

   Tech Mahindra

   Jul 2021 — Present · Mumbai, IN

   I am a Program Lead part of the Tech Mahindra HLS Marketing & Content Operations team, supporting global brand teams and brand managers across Europe, APAC, UAE etc. in creating marketing campaigns, creating project plans, managing operations, delivery, meeting KPIs and stakeholder management. As a team, I bring deep expertise in establishing pharma commercial hubs and content operations teams, assisting with the entire lifecycle of a content piece or marketing collateral, from ideation and content writing to execution, followed by analytics.Excelled in leading projects under omnichannel marketing, AI-driven digital transformations, medical content generation, enhancing brand and customer experience across various therapeutic areas such as gynecology, respiratory and allergy, neurology, dermatology, oncology, pain relief, nutrition, anti-diabetes, gastroenterology, and immunology. With a revenue of US$6.5 billion and over employees across 90 countries, Tech Mahindra Ltd. supports more than 1,290 global customers, including several Fortune 500 companies.Within Tech Mahindra, Tech Mahindra Healthcare and LifeSciences (TechM HLS) has a dedicated team that specializes in pharmaceutical life sciences and healthcare. We work for some of the best Pharmaceutical companies worldwide in various capacities, from IT, Platforms, and Digital Transformation to pre- and post-commercialization support. We also specialize in Omnichannel and Marketing Operations, with a more than 500+ headstrong team working worldwide to deliver world-class HCPs and Patient experiences for pharmaceutical brands. In a snapshot: 1. Strategy + Branding + Marketing 2. Concepts + Creative UX + Design + Branding 3. Video & Animation 4. Content Strategy + Medical Content Writing/ Content Creation + Pre & post-production 5. Generative AI + Analytics 6. Digital Marketing, SEO/SEM, Social Media

Education

• IMS HEALTH

  Intership, Market Research

  2010 — 2010

• SIES College of Management

  PGDM Marketing, Marketing [Biotechnology]

  2009 — 2011

• Advanced Centre for Treatment, Research and Education in Cancer (TATA- ACTREC)[

  Internship, Cancer Drug

  2008 — 2008

• Dr. D.Y Patil Institute for Biotechnology & Bioinformatics

  B. Tech Biotechnology, Biotechnology

  2004 — 2008