Puja Singh
International Sales Manager ll Mobile App Marketing | User Acquisition | Performance Marketing.
- Role
- International Sales Marketing Manager at Econnectmobi
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Puja Singh
I am a Digital Marketing professional with 7+ years of experience dealing with various…
Experience
International Sales Marketing Manager
Aug 2023 — Present · Bengaluru, IN
EconnectMobi is a global agency specializing in mobile performance marketing. We collaborate with mobile app developers to help promote apps by delivering active and high-quality users. Responsibilities-End-to-end ownership of affiliate and performance marketing programs (CPS, CPI, CPL, CPA)-Building and nurturing high-value partnerships with global advertisers and publishers-Driving acquisition campaigns with media buyers, and traffic partners across multiple geographies-Budget allocation, ROAS optimization, and ensuring revenue scalability-Strategic analysis of KPIs and delivery of actionable insights to stakeholders-Development of activation, retention, and reactivation strategies for partners to maximize lifetime value-Negotiation and contract management with key demand- and supply-side partners-Participation in international AdTech conferences to build networks and explore new growth opportunities-Training and mentoring junior team members to strengthen operational excellence. Key Achievements-Scaled affiliate program performance by driving consistent GMV and ROI growth-Successfully onboarded top-tier partners across multiple verticals (e-commerce, fintech, gaming, and utilities)-Launched performance-focused campaigns that improved partner retention and increased advertiser satisfaction-Recognized for building long-term, high-impact relationships that contributed directly to revenue milestones.
Education
Indian Institute of Management, Indore
Executive Programme, Digital Marketing and Strategy
Vellore Institute of Technology
Master of Business Administration - MBA
Karim City College Jamshedpur
Bachelor of computer application, Computer Science
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