Puja Parashar

WORK HISTORY

EDUCATION

ABOUT PUJA PARASHAR

Visual and User Experience Designer with 3+ years of experience in branding, print, web & interactive digital design projects. BRANDS: Oxford University Press, Swasth Alliance, Pentair, Aquatech, Man Mela, Sangath, Conversations On Consent, Shumee Toys. SKILLS + TOOLS: • Brand Creation And Extension • Print And Digital Graphic Design • Social Media Marketing (SMM) • Packaging Design • Editorial Design • Pre-Press & Printing Processes • Interactive Media & Typography • UI/UX & GUI Design • Prototypes & Wireframes • Illustrations & Iconography EXPERIENCE: • Spearheaded visual Identity including brand positioning, promotion, and digital marketing for more than 8+ brands. • Conceptualized highly functional design concepts in order to promote the brands by 50%. • Designed advertisement content for various media including logo, catalog, business card, social media campaigns, animation, gifs, flyers, posters, and product packaging to maximize brand awareness of the target market. • Expertise in editorial designs such as book covers, magazines, illustrations, etc. • Provided Design expertise to the organization to develop and revamp UI/UX Designs for the brands from start to finish. • Redesigned the website flows and navigation menus, reduced the frequency of misdirected customer service queries by 30%, and increased traffic by 40%. • Dinicx is the manufacturer of Electronics Security System. Created Strategic Design for Social Media Marketing (SMM) before the launch of the products.