Puja Johri

Manager - Market Research at Wipro

Role
Market Research Manager - Anz & Japan at Wipro
Location
Pune, MH, IN
LinkedIn followers
500 followers

About Puja Johri

With 14+ years of experience across account management and market intelligence, I’ve built a career around understanding evolving customer needs and translating them into strategic business outcomes. My journey spans working closely with global clients across ANZ, Japan, UK, and Europe—supporting growth, strengthening relationships, and enabling smarter decision-making for leadership and sales teams.I specialize in combining customer insight, competitive intelligence, and business analysis to help organizations identify opportunities, refine their go-to-market strategy, and stay ahead of market shifts. Over the years, I’ve supported major pursuits, strategic wins, and long-term account development by bringing clarity, structure, and market-backed direction into conversations.In my current role, I lead market, industry, and competitive research for the ANZ & Japan regions—delivering actionable insights that shape strategy, improve win rates, and empower teams with a forward-looking view of the market.Areas of Expertise:• Account & Relationship Management• Market, Industry & Competitive Intelligence• Business Analysis & Strategic Planning• Pre-Sales Support & Pursuit Enablement• Customer Insight & Trend Interpretation

Experience

  1. Market Research Manager - Anz & Japan

    Wipro

    Jul 2021 — Present · Pune, IN

    Lead end-to-end market, industry, and competitive intelligence for ANZ and Japan, delivering actionable insights that guide strategy, pursuits, and account planning.• Conduct deep competitor benchmarking, SWOT analysis, and trend identification to strengthen positioning, improve win strategies, and support demand generation.• Develop structured research frameworks and industry playbooks, improving turnaround time, consistency, and relevance of intelligence deliverables.• Partner closely with sales, delivery, and leadership teams to provide targeted, forward-looking insights for pursuits, renewals, and executive decision-making.

Education

  • Institute of Business Management.Chhatrapati Shahu Ji Maharaj University, Kanpur

    Bachelor's Degree, Bachelor of Business Administration

    2007 — 2010

  • SD Inter college Kanpur

    High School, Intermediate

    2005 — 2007

  • Institute of Management and Entrepreneurship Development ,Bharati Vidya Peth Pune

    Master of Business Administration (MBA), Marketing/Human Resource

    2010 — 2012

Skills

  • Customer Service
  • New Business Development
  • Team Management
  • Strategic Planning
  • Key Account Development
  • Qualitative Research
  • Crm
  • Pre-Sales
  • Negotiation
  • Market Analysis
  • Web Development
  • Business Strategy
  • Market Research
  • Account Management
  • Marketing
  • Lead Generation
  • Vendor Management
  • Management
  • Marketing Strategy
  • Networking
  • Consulting
  • Sales Management
  • Business Development
  • Risk Assessment
  • Key Account Management
  • Sales
  • Customer Relationship Management (Crm)
  • Competitive Analysis
  • International Sales

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Puja Johri — Market Research Manager - Anz & Japan at Wipro in Pune, MH, IN | Unifers