Puja Ashwini
Strategy @ Samsung | CRM, Retention & Loyalty | MBA - IIM Rohtak | eCommerce & LUXURY Marketing
- Role
- Strategy Manager - D2c at Samsung Electronics
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Puja Ashwini
I work at the intersection of strategy, consumer behaviour, and digital growth, helping brands build experiences that customers want to return to. Over the past 9+ years, I’ve worked across eCommerce, D2C, and luxury retail, leading initiatives in CRM, retention, loyalty, onsite merchandising, and growth strategy. My focus has always been to turn insights into actions that improve repeat purchase, engagement, and long-term customer value. A big part of my work involves understanding why customers stay, return, or drop off and using those insights to design lifecycle journeys that genuinely move the needle. I enjoy simplifying funnels, creating structured frameworks, and partnering with product, category, and business teams to make them real.Core strengths I’ve built over the years:• CRM & retention strategy• Loyalty program design• Lifecycle and funnel optimisation• P&L-linked growth ownership• Experimentation (A/B tests, cohorts, funnels)• Consumer insights & behavioural understanding• Cross-functional alignment & executionBeyond work, I enjoy simplifying career growth for others. I’ve recently started sharing career tips, interview preparation insights, and CV optimisation guidance on Instagram.If any of this resonates and you want to chat about CRM, retention, D2C, careers, or just life, feel free to connect with me on
Experience
Strategy Manager - D2c
Nov 2025 — Present · Gurugram, IN
Education
Lovely Professional University
Bachelor of Technology - BTech, Computer Science
2010 — 2014
Indian Institute of Management Rohtak
MBA - Master of Business Administration
2018 — 2020
Skills
- Sql
- Linux
- Software Development
- J2ee Web Services
- Omniplus
- Cobol
- C++
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