Mark Pugsley

About Mark Pugsley

Dynamic marketing professional with extensive experience driving growth, ROI, and brand awareness through omni-channel strategies. Skilled in leveraging data-driven insights to develop and execute integrated campaigns across digital, traditional, and emerging platforms. Proven track record of optimizing performance and delivering measurable results for clients across diverse industries. Adept at aligning marketing initiatives with business goals, fostering innovation, and achieving sustainable success.

Experience

1. Director, Business Solutions

   Horizon Media

   Jan 2024 — Present · Atlanta, GA, US

   Lead a high-performing team focused on acquisition, growth and demand generation• Developed and executed comprehensive planning and strategy for multiple accounts, with Omni Marketing-Channel experience in Digital ( OTT/CTV, Search/SEO/Affiliate, Online Video), TV, OOH, and Print, with ROAS/ROI and growth the key performance indicators • Serve as the main client contact for briefing/planning, ensuring clear alignment on objectives such as Budgets, KPIs, audience, channel approach, and measurement• Creating and presenting attribution models across multiple channels and touchpoints, analyzing data and consumer behaviors at different purchasing funnel stages, making data-driven decisions to enhance campaigns and results• Lead conversations and manage international markets for global brands including US, UK, Germany, Canada and Australia• Project-managed cross-functional teams, both internal and external, to achieve client business goals.• Delivered weekly campaign analysis reports (Excel and PowerPoint) and presented to clients, consistently meeting deadlines and providing detailed insights and recommendations for optimizations to enhance Media Performance• Managed up to 5 subordinates simultaneously, ensuring efficient project completion while keeping team members engaged and challenged.

Education

• The University of Notre Dame Australia

  Bachelor of Commerce (B.Com.), Marketing and Public Relations

  2011 — 2014

• Australian College of Business and Communication

  Advanced Diploma of Marketing, Marketing

  2010 — 2010

Skills

• Microsoft Word
• Account Management
• Microsoft Office
• Social Media Marketing
• Press Releases
• Media Planning
• Sales Process
• Marketing Strategy
• Customer Service
• Marketing Communications
• Event Management
• Public Relations
• Media Relations
• Market Research
• Social Media
• Marketing
• Media Buying