Umphress
Senior Director of Digital Marketing @ Blue Yonder
- Role
- Senior Director, Digital Marketing at Blue Yonder
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Umphress
I’m an award-winning digital marketing & operations leader with a unique knack for identifying and bridging gaps; for translating terminology & merging the ambitions of creative and technical teams - ensuring marketing is both science and art. I love exciting new technology but also appreciate that having effective people and processes are even more important to successfully driving awareness, interest, demand, conversion, revenue, and loyalty.Where I Deliver Value:Tech Stack Design & Management | Workflows & Process Improvement | Web & Dev Ops | SEO/SEM | Digital Advertising | Marketing Automation, Workflows, & Orchestrations | Analytics & Performance/ROI Tracking | UX/UI Design & Testing | Information Architecture (IA)| Content Strategy | Training & Change Management | Technical Testing, Troubleshooting, & Support
Experience
Senior Director, Digital Marketing
Jul 2025 — Present · Queens, NY, US
My award-winning team builds the processes and structure necessary for effective and efficient omni-channel activation of compelling stories throughout the entire modern B2B SaaS buyer journey and across the buyer/influence network. We are the admins and top drivers of a cutting edge marketing tech stack, we oversee all paid media budget, and we are responsible for always-on digital programs and presence.
Education
The University of Georgia
ABJ, Journalism & Mass Communication
2003 — 2007
University of Georgia - Terry College of Business
MBA, Business Administration
2010 — 2012
Skills
- Customer Service
- New Media
- Digital Marketing
- Community Management
- Program Management
- Writing
- Customer Relationship Management (Crm)
- Editing
- Project Management
- Microsoft Excel
- Marketing
- Strategic Planning
- Newspaper
- Marketing Strategy
- Event Planning
- Leadership
- Social Media Marketing
- Blogging
- Public Relations
- Newspapers
- Marketing Communications
- Microsoft Office
- Sales
- Social Media
- Strategy
- Management
- Account Management
- Copywriting
- Data Analysis
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