Phong Truong
- Role
- Solutions Architect Martech at AbbVie
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Phong Truong
As an Experienced MarTech Solutions Architect, I specialize in designing and implementing…
Experience
Solutions Architect Martech
Sep 2023 — Present · Irvine, CA, US
Driving MarTech innovation and operational excellence, led end-to-end solutions architecture for complex CRM, data, and loyalty platforms within a dynamic enterprise environment. Focused on translating strategic business objectives into scalable, secure, and highly efficient customer engagement solutions.* Engineered and deployed automated, dynamic multi-channel campaigns, which cut the CRM team\'s manual workload by 20% weekly by eliminating manual audience segmentation and recurring campaign updates.* Architected and managed customer data strategies for a database of over 8 million personas, leveraging SQL, Segment, and Snowflake to ensure data integrity and inform complex campaign and customer journey designs.* Led the architectural optimization of a loyalty redemption program, integrating Braze Connected Content and REST APIs, resulting in a 30%+ increase in redemption rates.* Pioneered in-app push messaging in collaboration with the mobile team, boosting offer redemption by 10% and establishing a new critical engagement channel to mitigate email/SMS fatigue.* Translated strategic CRM objectives into scalable, secure (PII-focused), and efficient MarTech solutions, establishing best practices and designing custom integrations.
Education
California State University-Fullerton
Bachelor of Arts (B.A.)
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