Pavel Sukhanov
Global Senior Manager Portfolio Strategy & Planning (Director Grade) @BAT
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WORK HISTORY
Global Senior Manager Portfolio Strategy & Planning (Director Grade) @BAT
London, GB
Leading global portfolio strategy and innovation deployment for Vuse across international markets.• Drove cross-functional coordination for the multi-market launch of Vuse Ultra, BAT’s flagship premium vapour platform, aligning global brand, product and regional teams to execute integrated launch campaigns across priority markets.• Supported multi-market deployment of the “Vaping Done Right” brand platform, reinforcing Vuse’s positioning as a responsible and trusted premium category leader.• Contributed to strong early commercial performance of Vuse Ultra, including value share gains of ~8pp in Canada,~4pp in Germany and ~2pp in France, while supporting improvements in premium perception (+13pp) and innovation perception (+16pp).
EDUCATION
SKEMA Business School
Master's degree, Marketing
De Haagse Hogeschool / The Hague University of Applied Sciences
Bachelor's degree, European Studies (Marketing & Comms)
ABOUT PAVEL SUKHANOV
Global brand and marketing leader with 15 years of experience building and scaling consumer brands across Europe and Asia within a leading multinational consumer goods company. Proven track record delivering category growth through brand strategy, innovation and integrated marketing campaigns. Experienced in leading cross-functional teams and complex international initiatives across diverse markets. Brings together brand building, portfolio strategy and commercial thinking to drive sustainable growth.
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