Patricia Sotolongo
Seasoned Chief Marketing Executive, Passionate about Business Growth, Developing Brands, and Building Teams.
- Role
- CMO at Blue Interactive Agency
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Patricia Sotolongo
Confident, creative, and action-oriented marketing executive with decades of distinguished performance across healthcare, technology, and services-based businesses. Deep expertise in local and national SEO, AI-driven search visibility, PPC optimization, and revenue-focused demand generation. Proven ability to modernize marketing organizations through AI adoption, CRM and marketing automation integration, and advanced attribution modeling, driving measurable growth, efficiency, and executive-level insight. Strategic leader, builder of high-performing teams, and trusted partner to founders and CEOs in highly competitive, rapidly evolving markets.
Experience
CMO
Jul 2024 — Present · Fort Lauderdale, FL, US
CMO: Serve as CMO for Blue Interactive Agency, a performance-driven digital marketing agency specializing in local SEO, technical SEO, and lead generation for specializing in service-based, multi-location businesses. Manage all client accounts, as well as SEO department, content team, paid media director, and project management director. Direct all paid campaigns and organic efforts to achieve agency’s client acquisition goals and act as primary salesperson, presenting services and closing new business. Led agency’s evolution toward AI-powered SEO strategies, successfully positioning clients to be included and cited in AI-generated search results (generative and answer-based search experiences), expanding visibility beyond traditional SERPs. Implemented real-time executive dashboards for clients and internal teams, enabling in-the-moment optimization and decision-making, rather than relying solely on backward-facing monthly reports.Fractional CMO: Act as Fractional CMO for multiple clients, partnering directly with founders and executives to align marketing strategy with revenue goals, operational capacity, and sales processes. Established multi-touch attribution models, giving client leadership clear insight into channel performance, ROI, and true CPAs. Healthcare highlight: Florida-based SUD organization with 18 locations - Consistently maintain Google Business Profile in Local 3-Pack visibility for all locations. Exceptional local SEO performance allowed client to suspend PPC campaigns altogether while still achieving growth and admissions goals. Travel Industry highlight: Bahamas-based luxury yacht marina - Led AI SEO–focused content strategy achieving #1–#2 placement in LLMs (ChatGPT, Google Gemini, Perplexity) achieving better visibility than well-established competitors.Family Law highlight: Florida-based family law firm – Optimized targeted PPC campaigns, driving 125% increase in website traffic, 10% conversion rate of leads into clients, 30x ROI.
Education
Forest Hill High School
High School
Florida Atlantic University
B.S.
Country Day School, San Jose, Costa Rica
High School
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