Pallav Sharma

Brand & Product Manager @Luxor Writing Instruments Pvt. Ltd

Noida, IN

Performance: Driving Business Growth & Scaling with GM Maintenance, Market share, AOP Tracking • Planning & Strategy: Annual Brand Plan with Marketing Calendar, marketing strategy, 3 year portfolio vision • GTM/New product launch : Placement Plan, Production Plan, Marketing Plan• Brand Positioning & Messaging, Creditability & Trust• A&P Plan, o Campaign Planningo Content Developmento Media Planningo ATLo BTLo Digitalo Trade marketingo Budgeting, o Brand Ambassador• A&P Plan, • 3C: Consumer, Competitors, Market: Market visits, Draft Briefs, Quanti & Quali Insight• People : Internal Collaboration : Sales (Training), Design Factory, PPC, Purchase, Finance, Commercial || External : Creative, Digital, Media Agencies• Packaging: Brief, Concept Note,Legal, Quality Approvals, GT, MT, Ecom• Price & Deals: MRP, LP, Net LP, Scheme- Primary, Secondary, Correction in alignment with Competition• Placement, Distribution & Availability: All channel, Sales Enablement, Retailer & Sales Engagement schemes• PLC : NPI, NPD, Launch/GTM, Range & Portfolio Development, Customer Experience• Process : SOP, Timeline project delivery

Confedration of Indian Industry

How to become Brand Creator from Brand Aspirants, Brand Managment

MICA | The School of Ideas

Post Graduate in Marketing and Brand Management, Brand Management, Marketing Management, Brand Creation, ROI generation

MICA | The School of Ideas

Post Graduate in Markting and Brand Management, Brand management, Marketing, Brand Creation, Marketing Management, Advertisement

Ishan Institute of Management and Technology

Master of Business Administration (M.B.A.), MARKETING

Jobs Remote

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