Pallav Sharma

About Pallav Sharma

Performance/Key Result areas o Commercial: P&L, Revenue, Growth & …

Experience

1. Brand & Product Manager

   Luxor Writing Instruments Pvt. Ltd

   Mar 2021 — Present · Noida, IN

   Performance: Driving Business Growth & Scaling with GM Maintenance, Market share, AOP Tracking • Planning & Strategy: Annual Brand Plan with Marketing Calendar, marketing strategy, 3 year portfolio vision • GTM/New product launch : Placement Plan, Production Plan, Marketing Plan• Brand Positioning & Messaging, Creditability & Trust• A&P Plan, o Campaign Planningo Content Developmento Media Planningo ATLo BTLo Digitalo Trade marketingo Budgeting, o Brand Ambassador• A&P Plan, • 3C: Consumer, Competitors, Market: Market visits, Draft Briefs, Quanti & Quali Insight• People : Internal Collaboration : Sales (Training), Design Factory, PPC, Purchase, Finance, Commercial || External : Creative, Digital, Media Agencies• Packaging: Brief, Concept Note,Legal, Quality Approvals, GT, MT, Ecom• Price & Deals: MRP, LP, Net LP, Scheme- Primary, Secondary, Correction in alignment with Competition• Placement, Distribution & Availability: All channel, Sales Enablement, Retailer & Sales Engagement schemes• PLC : NPI, NPD, Launch/GTM, Range & Portfolio Development, Customer Experience• Process : SOP, Timeline project delivery

Education

• Confedration of Indian Industry

  How to become Brand Creator from Brand Aspirants, Brand Managment

• MICA | The School of Ideas

  Post Graduate in Marketing and Brand Management, Brand Management, Marketing Management, Brand Creation, ROI generation

  2017 — 2017

• MICA | The School of Ideas

  Post Graduate in Markting and Brand Management, Brand management, Marketing, Brand Creation, Marketing Management, Advertisement

• Ishan Institute of Management and Technology

  Master of Business Administration (M.B.A.), MARKETING

  2008 — 2010

• Jobs Remote

  B COM, ACCOUNTES BANKING

Skills

• Campaign Management
• Channel Management
• Marketing Strategy Formulation, Vendor Management, Operation, Event Management,
• Brand Building
• Team Management
• Online Marketing
• Roi Strategies
• Marketing Research
• Marketing Budget Management
• Marketing
• Crm
• Lead Generation
• Customer Acquisition
• Developing Marketing Mix, Media Handling
• Negotiation
• Marketing Management
• Brand Management
• Marketing Strategy
• Sales Management
• Social Media Marketing